Campaign: Dolce & Gabbana Spring/Summer 2015
The campaign was set in a studio with a background which had white washed stone walls with wooden features such as chairs and door ways. The advertisement even used Spanish music to further explore this concept.
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| Makeup by Pat McGraph Model: Zhenya Katava |
Makeup
As creative adviser for the makeup department, Pat McGraph designed this alluring look for the models. This included a rich dark red lip with winged smokey liner and bold brows. The makeup matches the colour theme within the costumes. The eye lid is bare whilst the crease is subtly dusted with a taupe shade to lightly extenuate the socket line. The skin is clean with a slightly dewy finish with just a dusting of pink blush on the apple of the cheeks.
As the base is quite light and dewy I would imagine a liquid product like MACs Face and Body would be applied to the skin. The eyebrows look evenly groomed and not too heavy so using a eye shadow powder which is the same shade as the brow should fill in any gaps and a Brow Gel from MAC could fix them into place. 'Brule' by MAC could be used as a base for the eyes as the base is very light. 'Omega' by MAC can be blended through the crease as this shade isn't too warm and is quite a neutral tone like the one in the photograph. A cake liner could be used for the winged eyeliner with MAC Fix Plus to increase its staying power. Mascara seems to be applied to the upper lashes but not the bottom. The lips are a dark Burgundy colour so MAC's Diva lipstick could be applied to them with the help of a lip brush. The cheeks have a subtle wash of colour on the apple which appears like the MAC Blush in 'Shy Beauty'.
The Hair
The hair was created by Guido Palau and was all very sleek and dark. The hair had a middle parting with a low bun on the back of the head which I would imagine was created used various twists which were then pinned into a bun as it looks like it has more shape to it than just an ordinary one section bun. The front sections of the hair are taken back into the bun covering the top of the ear. The hair was left like this or accessorized with either red flowers such as roses or golden bejeweled crowns and tiaras.
The models also wore jewelry which matches the reoccurring theme of red,black and gold. Earrings were long and delicate. The necklaces were also long with small pendants. These balanced out the clothing as anything too bulky would have clashed with the intricate detail of the material.
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| Dolce and Gabbana Spring Summer Campaign Photographed by Domenico Dolce |
The outfits were heavily embroidered with small detail which to me resembled royalty and wealth. The models were dark haired which really helped to give off the western feel of the campaign. It also featured more mature woman which shows that Dolce and Gabbana want to include people of all ages and not keep it exclusive to one age group. The men almost resembled Spanish matadors (bull fighters) as they were dressed in elaborate buttoned jackets which were paired with patterned trousers and high length socks.
I love how this campaign really explored Mediterranean culture in every aspect. I feel each element coincided (fashion,makeup,set and music) and worked together well. Out of all the campaigns I have come across I must say that this is defiantly one of my favorite as it is such a unique and fresh idea. I feel the theme really reflects the seasons of spring and summer as the use of rich, warm colours such as gold and red.
References
Design Scene - Fashion, Photography, Style & Design, (2014). Dolce & Gabbana Spring Summer 2015 Campaign. [online] Available at: http://www.designscene.net/2014/12/dolce-gabbana-spring-summer-2015-womenswear-campaign.html [Accessed 30 Nov. 2015].
MODELS.com, (2015). Dolce & Gabbana S/S 2015 (Dolce & Gabbana). [online] Available at: https://models.com/Work/dolce--gabbana-dolce--gabbana-ss-2015/368340 [Accessed 3 Dec. 2015].
Sorin, K. (2015).
Dolce & Gabbana looks to Spain in spring campaign - Luxury Daily - Advertising. [online] Luxurydaily.com. Available at: http://www.luxurydaily.com/dolce-gabbana-looks-to-spain-in-spring-campaign/ [Accessed 30 Nov. 2015].
Fashion Gone Rogue, (2014). Dolce & Gabbana Beauty 2015 Spring. [online] Available at: http://www.fashiongonerogue.com/dolce-gabbana-spring-2015-beauty/ [Accessed 3 Dec. 2015].
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