Magazine: Marie Claire
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| Marie Claire Feb 15 issue |
The first edition of Marie Claire was published in France in 1937 after being founded by Jean Prouvost and Marcelle Auclair. The monthly magazine is now published in many countries and its content can vary slightly with each. I purchased Marie Claire to research what topics the magazine discusses and what kind of products they advertise. I found out that the magazine focuses its attention on beauty, lifestyle and fashion. This tells me that the magazine is mainly targeted at women as the products and health advice is aimed towards them.
Target audience is as I have mentioned before, women. Although I think the age range of this category is fairly wide as in the particular copy of the magazine I purchased (The Fashion Issue March 2016 ) had an article which spoke about mental age and how older women think differently. This could be used to try and educate the younger audience.
The magazine advertises a diverse selection of products and items from fashion pieces to makeup. What I found interesting about the recommended items is that they were all of different price range. High end makeup and clothing was just as advertised as cheaper alternatives. This further engages a spectrum of readers as there is something to suit everyone. Most of the adverts in this particular edition were spread on a single page but there was occasionally a double sided or double spread page. I think singular pages are a clever idea as there is more space for even more adverts and articles. I found there was less adverts and more articles than Vogue which I wasn't surprised about because Vogue is mainly advertisement.
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| Marc Jacobs Advertisement Marie Claire 2016 |
The image above is an advertisement for Marc Jacobs perfume 'Daisy'. As you can clearly see the ad is aimed at women as it has a very feminine energy. The product is very pretty and girl by using flowers to sell the scent of the perfume but in terms of advertisement they have made the colour of the page just as delicate with the use of pink which is a colour which is sterotypically favored by women.
Most of the adverts are full of colour which represents the fashion influence of the magazine and is used to attract the audience to the contents of the pages.Julianne Moore appears on the front cover which may suggest that the age range is not just for the younger female, as readers who are of a similar age of her will be likely to know her and pick up the magazine.
The articles focused on topics such as health and fitness even featuring celebrities such as Davina McCall giving advice and tips. There was also stories which talked about sex, pages on beauty secrets from Cheryl Cole and fashion photo shoot images with a breakdown of what the model is wearing from new released collections. It's safe to say this magazine is diverse in terms of stories and topics.
The design of the magazine is very visual and the bold colours are use of images are the tools which capture the audience. Text is added when necessary but most of the magazine is made up of various images which is probably due to the advertisement of items. Free samples of perfume are present on a few pages which accentuates that the audience is mainly women as aftershave or any mens products are not featured.
References
Magazine. (2016). Marie Claire, (331).
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