i-D

Magazine: iD Magazine

i-D is a British publication that was founded in 1980 by Terry Jones, who was a previous art director for Vogue. It featured the street style of London during the punk era at this time and it became known for its style and fashion originality. Since then iD has it's own website which allows it's content to be available on a global level. As Terry Jones was an art director before founding the magazine, I think this heavily influenced the direction in which the magazine was headed. It as more of an artsy vibe than other magazines. iD has more of a simple layout than others and is all about simplicity.

The first ever issue was written by typewriter and was hand stapled. The physical appearance of the magazine went under improvement during the next few years but its content still revolved around style.

One interesting and unique thing about iD is that each cover has a tradition of the eye of each model either winking or being covered by an object or accessory. Many celebrities are featured on the cover winking or covering their eye and it is now a known trademark of the company. 

The magazine also tends to have a theme with titles like 'youthful' or 'Graceful'. This sets the theme for the content inside. I have also noticed that the covers are not as loaded with text as other magazines. It's almost as if readers already know that the content inside features fashion and quirky style, so that it is not necessary to advertise whats inside the magazine. I like how this magazine moved through the ages but kept its way of printing fresh new ideas for style. 

As iD was created to be an inspiration for fashion culture in the 80's, it seemed to have a youthful audience who wanted a new style, not one from past generations. It featured starts such as madonna and Kate Moss which are people who heavily influence the fashion industry and the younger generations. The magazine still continues to bring modern and upcoming fashion to its readers which suggests that its target audience hasn't hanged much over the years. 

As the magazine features people on the front cover from different areas of the industry, it appeals to a wider audience as models, fans and people interested in fashion and art would read the magazine. The target audience for the magazine is young adults with an age range of 18-30. Females tend to buy the magazine more than men. People who have an idea of fashion, art or music which isn't also always mainstream knowledge. It offers everything the youthful generations are interested in and gives them inspiration for new music and style.



References 

i-D. (2016). About | i-D. [online] Available at: https://i-d.vice.com/en_us/about [Accessed 4 Mar. 2016].

Wikipedia. (2016). 
I-D. [online] Available at: https://en.wikipedia.org/wiki/I-D [Accessed 4 Feb. 2016].

Madonnatribe.com. (2016). [online] Available at: http://www.madonnatribe.com/i_50/003.jpg [Accessed 4 Mar. 2016].

prezi.com. (2016). i-D Magazine Audience Research. [online] Available at: https://prezi.com/hjs3c9gykp0p/i-d-magazine-audience-research/ [Accessed 4 Mar. 2016].