Saturday 5 December 2015

Burberry 2015 Festive Campaign





Burberry Festive Campaign 2015


The Burberry Festive Campaign for 2015 starred a handful of famous faces and was celebrating 15 years of Billy Elliot. Celebrities and models which featured in this campaign are: James Bay, Romeo Beckham, Julie Walters, James Corden, Naomi Campbell, Rosie Huntington-Whiteley, Elton John, George Ezra and Michelle Dockery. The ad showed these celebrities bouncing and jumping in various poses into the air wearing festive Burberry pieces such as the famous tartan scarf and trench coat. The opening scene of the film was recreated for the start of the campaign with the record player being set up and dancing in the background. The key colours of this collection were red, beige, black and gold which really highlighted the festive theme. 
Red low cut patterned dresses swirled around in the air as the models jumped. The camera also focused in on the black heeled boots which were paired with these pieces. The men wore tailored fitted suits in burgundy and black which were worn with white shirts. The background got gradually more busy as the ad went on by first starting with a patterned flower background to full on firework-like sparkles. The ad was shot by Mario Testino and he managed to capture the energy and spirit which was also present in the film. 


Burberry Festive Campaign
Models: Rosie Huntington-Whiteley (Above Right)
Naomi Campbell (Above Left)


The Makeup

The makeup was minimal for this campaign and I think this is because the visuals are already so busy. The look was very carefree and classic for Burberry. The models had very clean, fresh complexions with a very natural base on the skin. Burberry Fresh Glow Foundation was probably used on the skin to create this. Nude shadows were dusted in the socket line for the eyes. 'Mink' and 'Gold Copper' by Burberry could've been used on a fluffy brush for this. The upper lash line was slightly lined and smokey with a Jet Black Blendable Kohl Pencil. The lashes had a coating of mascara upon them. Cheeks were very plain but with a hint of blush to them. 'Blossom Blush' may have been used to create this flush of colour. The lips as always were very nude so 'Cameo Nude' Gloss may have been dabbed on the them. 

Burberry Festive Campaign 2015
Model: Rosie Huntington-Whiteley

The Hair 

The hair is styled differently for each model but is still very natural. Naomi Campbell has a full fringe with long hair tossed over her shoulders which had been straightened. Julie Walters hair appeared to have been perhaps blow dried into shape before the shoot. Rosie Huntington-Whiteley has a natural wave to her hair which was perfect for the everyday look that Burberry promotes. The men were also allowed freedom with their hair. Wax and hairspray were probably used just to style the hair in its natural shape and to keep the style in a bit longer. 


References

Vogue UK, (2015). WATCH: Burberry's Billy Elliot Moment. [online] Available at: http://www.vogue.co.uk/news/2015/11/02/burberry-christmas-2015-campaign-billy-elliot-julie-walters-romeo-beckham-elton-john [Accessed 6 Dec. 2015].

YouTube, (2015). The Burberry Festive Film — Celebrating 15 Years of Billy Elliot. [online] Available at: https://www.youtube.com/watch?v=961k-cHjMLk [Accessed 6 Dec. 2015].

MODELS.com, (2015). Burberry Prorsum 2015 Festive Campaign (Burberry Prorsum). [online] Available at: https://models.com/Work/burberry-prorsum-burberry-prorsum-2015-festive-campaign/446004 [Accessed 6 Dec. 2015].

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